This project was the culmination of a semester-long process with RSVLTS as my Senior Capstone Project. The class was separated into two different campaign teams and the goal was to create a campaign that would better expand RSVLTS' reach to a Gen Z market. Over the course of the semester, my team and I met with our client, conducted research and created content to present to our client at the end of the semester.
My group decided to focus on the customers themselves. We created the hashtag #myRSVLTS and created an IMC campaign focused on getting customers to share their individual creativity through the shirts on social media. In my role as copywriter, I drafted social media posts, our literary review, and our final campaign book. The full book can be accessed by clicking the button on the left
