This project was the culmination of a semester-long process with RSVLTS as my Senior Capstone Project. The class was separated into two different campaign teams and the goal was to create a campaign that would better expand RSVLTS' reach to a Gen Z market. Over the course of the semester, my team and I met with our client, conducted research and created content to present to our client at the end of the semester.
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My group decided to focus on the customers themselves. We created the hashtag #myRSVLTS and created an IMC campaign focused on getting customers to share their individual creativity through the shirts on social media. In my role as copywriter, I drafted social media posts, our literary review, and our final campaign book. The full book can be accessed by clicking the button on the left
