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Allison Matthews

Education

Bachelor of Arts in Strategic Communication 

Minor: Psychology

Flagler College, St. Augustine, FL

May 2022

Professional Experience

January 2022-August 2024

Cox Media Group- Action News Jax, Jacksonville, FL

Assignment Editor

  • Draft articles and manage official website and social media accounts

  • Manage reporters and send them to story locations

  • Cut and edit newscast video

  • Monitor social media and police scanners

  • Stories with my byline have generated hundreds of thousands of pageviews (Source: Google Analytics 4 via Tableau)

  • Our Facebook followers have increased by 1.2K% (Source: Facebook Insights)

  • Instagram reach, content interactions, and link clicks have each gone up 100% (Source: Facebook Insights)

January 2022-May 2022

St. Johns Clerk of Court, St. Augustine, FL

Communication Intern

  • Draft copy for social media posts and website

  • Create Gantt chart timelines for the Clerk of Court

  • Draft copy and gather information for new Intraweb

  • Draft official news releases

January-March 2020

Shutters & Blinds of Jacksonville, Jacksonville, FL

Social Media Contractor

  • Create monthly strategic social media plans

  • Create and manage social media posts on Facebook and Instagram

  • Evaluate campaign success through likes, shares and comments metrics

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Key Projects

Fall 2021

RSVLTS

Flagler College Capstone- Hobokin, NJ

Campaign Copywriter

  • Created strategic plan for #myRSVLTS campaign

  • Drafted copy for social media and other campaign materials

  • Drafted and designed official campaign book

Spring 2021

Third City Roastery

Flagler College Research- College Town, PA

Research Coordinator

  • Lead secondary research on Millennial client base and shopping behaviors

  • Drafted strategic plan regarding client reach and preferences

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